Spanish destocking brand at "very attractive" prices continues its conquest of the Ile-de-France market. "PrimaPrix" relies on destocking by buying back lots of unsold products and putting on sale on its shelves products labeled in foreign languages.
The brand's stated objective is to: "give a second life to all those products that do not currently have it because they are overstocks, changes in packaging design or are intended for specific promotions, among others" With the opening of this first store in Paris, the brand is in its fifth store in Île- de-France.