Italian clothing brand Avavav gave guests trash to throw at its models during Milan Fashion Week. Balls of paper, cans, plastic bottles, tomatoes, eggs, banana peels were thrown on the catwalk.
At the end of the show, the eccentric Swedish designer was smeared by a man in a cap who had gotten up from his chair for the occasion. The publicity stunt seems successful for the brand owned by two Swedes, Johanna Blom and Beate Karlsson, known for their eccentricity.