Advertisers are closely interested in this offer powered by rich data from the e-commerce giant. Prime Video is the latest in a long list of video-on-demand services to incorporate ad breaks.
Netflix launched a reduced price offer in November 2022, at 5.99 euros per month. Since last fall, Disney+ has also offered a package at the same price, including advertising. Across the Atlantic, Max (HBO), Hulu and Peacock are already key players in the advertising market.