The Olsen sisters' brand had set its conditions for its fall-winter 2024 fashion show. Guests were not allowed to film or photograph the show.

On social networks, the ban divides. On the one hand, there are those who approve. Vanessa Friedmann, fashion critic at the New York Times, writes: “The method? Frustration. I don't feel like taking photos stops me from fully thinking about what I'm seeing. And I think I’m adult enough to decide that for myself”