The Toteme jacket with integrated scarf is a hit on social networks and in the streets of Europe. The jacket has 27 million views on TikTok, which is significant, but not mind-blowing.
Part of its success perhaps lies precisely in the fact that it is visually recognizable at first glance, therefore being very “ instagrammable ” The second reason lies simply in the comfort provided by this type of wide wool pieces, a little cocooning and easy for the off-season. The third reason is the advent of Scandinavian fashion.