Lamberto Frescobaldi is president of the Italian Wine Union (UIV) He says it is necessary to thin out the panorama of denominations with reasoned policies. Five countries - USA, Germany, UK, Canada and France - together add up to 62% of Italian exports.
"In the USA, for example, a rapid ethnic change is underway in favor of non-whites which requires an extraordinary repositioning effort for made in Italy wine", he says. Reproduction rights reserved.