"The state did not help us - but the business is slowly returning to prosper and flourish" Liat Keder, the CEO of the "Sergio" Hair and Beauty College, an old and respected business that has been operating in Rishon Lezion since 1978. "We want to work, provide people with a living and respond to customers.
The state didn't help us, so we have to do it ourselves," she says. "I was in Tel Aviv the other day, and I saw all the businesses working and people just looking to hang out," she adds.