Álex Miñana, the television director who went from 'Crónicas marcianas' and 'El hormiguero' to Twitch. The digital platform signed him to broadcast live the Queens and Kings League matches.
In January 2023, it already brought together more than 400,000 devices each day, with more than one person behind each screen. In last season's final, it reached a historic peak of 2.16 million devices connected to the Camp Nou broadcast.