In 2022, remembrance tourism attracted 11.4 million visitors, an increase of 46% compared to 2021. Among these visitors, 2.7 million were foreigners.
In 2019, on the occasion of the 75th anniversary of D-Day, there were 6.1 million. Visitors to places of memory have a “ significantly more international ” profile than visitors to the region, are generally older (average age 53) and travel as a couple. “As the Elders pass away, there is less interest from French customers but it still works very well with Australian, American, Canadian customers," says Didier Arino.