More and more athletes are playing the hyperfemininity card. “The image and body of a woman athlete have an influence on her search for sponsors and on the speeches we will make about her,” says researcher Natacha Lapeyroux.
The pressure is even greater today than fifteen or twenty years ago, says Béatrice Barbusse, author of the book Sexism in Sport. Some athletes use thishyperfemininity as a way of claiming their freedom and reclaiming their body.