Born in 2000 in Clermont-Ferrand, this natural cosmetic label is a hit on social networks. Aroma-Zone owes its new status as a social phenomenon to those under 30 who are ultra-savvy on the subject of beauty.

In 2023, we have recruited more than a million new consumers and, since January, we've seen an increase of more than 70% in our customers. “  We have always made it a point of honor to respond to very specific needs, hitherto very little addressed by our competitors,” says CEO Sabrina Herlory Rouget.