“Dry January” had a significant impact on alcohol sales in January. Volume sales of alcoholic beverages are in fact down 6.4% in volume compared to January 2023.
The decline in alcohol consumption in France does not date from the start of the inflationary crisis. Alcohol is not essential compared to food products like pasta. So it is more easily abandoned by households who have to make trade-offs in their purchases, says a consumer expert at Circana.. The share of daily consumers had increased from 21.5% in 2000 to 8% in 2021.