Rouen Bio is an independent grocery store located in Petit-Quevilly, Seine-Maritime. The store has been hit by the crisis affecting the sector, particularly with the widespread rise in prices which has reduced the share of organic products on French people's plates.
Luis Costea and his wife decided to turn to their customers by offering to take out their wallets via a Rouen Bio membership campaign worth €59 for an annual “privileged” membership card. The initiative met with unexpected success since nearly 200 people decided to play the game to help their store get through this difficult milestone. “They tell me, if we help you, it’s not to get discounts, but so that you continue to exist. It is heartwarming! », smiles the 52-year-old man, happy to see that the generosity that drives him is a quality shared by those who frequent his grocery store. "Here, it's a local store, on a human scale, with good products. If we want to preserve it, and if we obviously have the means, we can make this little effort.”