[HIGHLIGHTS] “Girlfriend who stays at home”: the case of girls supported by their boyfriends who have become trends on networks

The #SAHGF trend, Stay At Home Girlfriend, has accumulated more than 165 million views on TikTok. The demand for the housewife in the 21st century is not new, but turning it into a monetizable role is.

Influencer Erika Wheaton has 25,000 followers to whom she shows what she defines as a “realistic” life with her boyfriend, while he leaves her money every morning and she doesn't work. The phenomenon reflects how new generations are moving away from the figure of the Girlboss or productive women.