[HIGHLIGHTS] “He's cocky and arrogant, but you can't stop looking at him”: how Conor McGregor became a fan phenomenon

Conor McGregor is a mixed martial arts star known for his hypermasculine style. The Irishman plays the villain in the Prime Video hit 'De Profession, Tough' McGregor is the only man who has won two UFC titles in different categories.

He has established himself as a unique fighter and that duality is what consecrates him, says Javier García, owner of the Kontact Sport gym where he has trained more than 1,000 fighters. The UFC star is also the partner in August McGregor, a brand inspired by his style.