“Kuane Piefke more’: South Tyroleans rage about the behavior of German Alpine tourists. High demand has led to a significant increase in prices in recent years, for example in restaurants in ski resorts.
South Tyrol is a popular destination, especially for hikers and mountaineers. Some experts even fear that Italy's tourism collapse will result from the rush of vacationers. The term “Piefke” is occasionally used derogatorily for Germans in Austrian and South Tyralean vernacular.