“Made in France”, tricolor flag… How “French washing” invaded our shelves. Driven by consumers' desire to buy more local and more ethical, some manufacturers no longer hesitate to subvert codes and maintain confusion to sell their foodstuffs.
Behind these pretty packaging, very often, if the product is conditioned and packaged in France, the ingredients are of foreign origin. “Industrialists hide behind transparency” Olivier Dauvers, specialist in mass distribution.