[HIGHLIGHTS] “More than one in two young people have seen our videos”: how Dairy Products and YouTube stars became “friends for life”

Since 2018, Dairy Products has partnered with popular YouTubers, such as Inoxtag. A 25-minute video published on February 17 on the milk lobby's YouTube channel was viewed by more than 300,000 people.

“With Dairy Products, there is a real creative freedom and understanding of the artist. And the community appreciates this content year after year,” reports Alexandra Monaury, Mister V’s agent for fourteen years. ‘More than one in two young people have seen our videos’, says Dairy Products marketing director.