A video of a restaurant located near Bourg-en-Bresse was broadcast on one of the screens in Times Square, in New York. Mathilde and David Lachavannes, the owners of the Bressan restaurant, made the video during their American trip.
“ The idea was not to make a publicity stunt but to have fun,” says Mathilde. ‘It was above all a delirium,’ concludes David. ” Many customers discuss it with our teams. We hear a lot of: “but how did they do that?” or ‘but it must have cost a crazy amount of money!’