The consignee Jáuregui Lorda is a family business that originated in an important livestock area. The first fair auction recorded in history in the country took place on November 17, 1893 in the town of Jeppener, Brandsen district.
“Our effort is focused on serving the customer, the producer gives us all the confidence to sell him his property and we respect that to death,” says the firm's CEO. The firm's motto: “There came a time when there came a price that no one paid for it.”