White teeth are a staple in Hollywood, and therefore among celebrities and personalities of all the arts. A dentist with a practice in Beverly Hills told Allure magazine that while watching the latest Golden Globes ceremony he did the exercise of counting how many attendees still had their natural teeth.

“What they ask of us in the consultation [increasingly whiter teeth] is the result that people perceive as aspirational on television, in series or in football games,” reflects María Rosa Fernández.