A bill, which would legalize such displays, was tabled by MoDem deputy for Ain Romain Daubié. Jérôme Jean, former owner of a ready-to-wear store in Amiens (Somme), is fighting to combat theft.

The cause, of course, is inflation, pushing the most desperate to secretly snatch products from the shelves. By publicly displaying a person's face without their consent, the trader risks a one-year prison sentence and a fine of 45,000 euros.