“We don’t have to brew non-alcoholic beer’: Ayinger Brewery reacts to falling beer consumption. “We need beer lovers who are loyal to the brand and are willing to pay a little more for regional beer,” says Helmut Erdmann, director of the Aieder brewery.
The Bavarian Brewers Association reports a decline in sales of 2.5 percent, saying that they are only a few sips away from the “all-time low during the Corona period”