'Booktokers' are the internet literary critics who are changing the way we read and buy books. These content creators are becoming the voice of a new generation of readers who turn to them for more sincere and fresh literary recommendations.

The #booktok hashtag was born back in August 2020, according to an article in The Guardian newspaper. Today, there are almost 29 million publications with this hashtag, and its Spanish version, # booktokespanol, has almost half a million followers.