'Cleaninfluencers' or why we are fascinated by cleaning content on social networks. Eva Mendes soaps, scrubs and poses with her scrubber.

Paula Saiton has a degree in Industrial Organization Engineering, a specialty that she has known how to adapt so that our homes are friendlier places. Unai Asoso, psychologist at Buencoco, gives an explanation to understand why there are so many people looking for relaxation in cleaning: “Cleaning promotes moderate physical activity, if it is cleaned at a good pace, which can reduce stress.”