'This is not Sweden': the trap of the man who supports the entrepreneurial woman. The series starring Aina Clotet and Marcel Borràs brings to the table an old problem: that of feminist men who, when their partner perseveres in entrepreneurship, stop being feminists.

In films like Erin Brockovich (2000), The Devil Wears Prada (2004) or Julie & Julia (2009), the heterosexual man who wants to support his partner but resents her prominence.