2024 will be remembered as the year when chatbots overtook human representatives in the round - voila! Marketing and digital. A new study by the Comex company indicates a crazy increase in the scope of the use of chatbots as well as in customer satisfaction since AI entered the picture.
In 2024, we have reached a new era in which chatbots based on artificial intelligence and Gen AI, not only provide personalized service and are available 24/7, but also understand and recognize the customer's emotion.