27 years in a man's world: the story of a groundbreaking woman - voila! Marketing and digital. Delia Bloch, the sales manager of Strauss' salt division, tells about the long road to the senior position, the challenges along the way and the winning attitude that helped her along the journey.

Dalia Bloch/Strauss My story began in the Romema neighborhood in Jerusalem, in a family blessed with children, when I was the sixth of 7 sisters and brothers. I remember myself as a shy and insecure child.