50 years of Playmobil: traditional company wants to reinvent itself. 3.8 billion figures have been manufactured in the past 50 years and are available in more than 100 countries.
The parent company, the Horst Brandstätter Group, is cutting 700 jobs worldwide after two economically difficult years with losses in sales and profits. The original target group of four to ten year old children has shrunk by a third because the older ones are increasingly engaging with digital media, he says.