Netflix presents its main bets for the Spanish-speaking market in Los Angeles and Madrid. The Brazilian 'biopic' 'Senna', the Argentine adaptation of the comic 'The Eternaluta' and the Colombian 'One Hundred Years of Solitude' are among his big bets for 2024.

In 2022, according to Pew Research, there were almost 64 million Spanish speakers living in the United States, between 15% and 20% of the population. “Local audiences are increasingly looking for more authentic content,” he later explained to EL PAÍS.