Yoram Bowman is the co-founder and CEO of Bauman Bar Rivnai, one of the leading advertising agencies in Israel. In an interview with Miren Karbon on the "Ear Catcher" podcast, Bowman provides a rare look behind the scenes of the advertising industry.
Bowman shares insights into the business model of advertising agencies, the complex relationships with CEOs and clients, and the place of women in an industry dominated by men. He also lifts the curtain on the connection between the world of advertising and Israeli politics, and shares his personal experiences from working with key figures.