Aldi Süd is introducing digital price tags in all 2,000 branches. While the company emphasizes increased efficiency, consumer advocates express concerns.
The previous practice of printing, cutting and replacing paper labels individually, will be replaced by central control of price labeling via Wi-Fi. This allows prices to be adjusted quickly and flexibly directly via an app. There is also an important change for drivers when shopping, as there is a new rule in supermarket parking lots. While efficiency and flexibility for retail are obviously improving, it remains crucial to keep consumers' interests in mind.