Alexa in hotels, one million interactions by 2024, says Amazon. 75% of tourists who stay in a hotel equipped with Alexa regularly use the service.

Alexa's capabilities and artificial intelligence will come with the benefits already known and familiar in domestic environments combined with technological integration with the entire Customer Journey of BWH Hotels guests. Using the voice assistant, it is always possible to enrich your stay experience by booking additional services such as restaurants, guided tours and transfers. The service for the hospitality sector that transforms the Amazon's voice assistant becomes a real concierge.