After a long break from broadcasting, Alfa Romeo is releasing a new model. However, a curious name dispute is forcing the traditional manufacturer from Italy to take drastic measures.
Instead of being manufactured in Italy, the vehicle will be manufactured in the Polish factory in Tychy and from there exported to other countries - including its actual homeland. Due to the naming dispute with the government, AlFA Romeo is now giving in and renaming the recently introduced new car, so that the model series will be called Alfa Juliet Junior in the future. The choice of the model name Junior is logical as it is the name of the company's most successful model series, the Giulia, which has been sold for more than 50 years. The name dispute was initiated by the right-wing conservative Italian government. The car will be made in Poland and sold in Europe and the U.S. It will not be sold in the United States, where it would be sold under the name Giulia. The company has not commented on the name dispute.