Shark Beauty Flex launch campaign that was supposed to be released in October was postponed due to the war. Since the outbreak of the war, leading companies in the Israeli economy have had to deal with a complex reality that produces completely different priorities.
Navigating advertising campaigns in the midst of war requires sensitivity, empathy and a quick understanding of the situation. It sometimes forces us to make rapid advertising changes to evolve accordingly. If we have to wait for Passover for Shark Vacuum Cleaners, we decided to wait with it.