Amazon launches Rufus, the AI shopping assistant - Future Tech. The chatbot cross-references various public data available, including buyer reviews, community questions and answers and product descriptions.
The company views the assistant as customers' one-stop shop for all their shopping needs, so much so that it plans to roll it out across all of its major markets soon. The AI can also give contextual recommendations, with detailed product information based on specific activities (like hiking) or events (holidays or celebrations)