Madrid has become a Latin American capital: many collectors have moved to the city. Many of these collectors are already involved in Spain or supporting institutions in Spain.

This will give more visibility to the Spanish contemporary art market, which has not had much presence internationally with very rare exceptions. Since the pandemic, the health of the market depends on its acquisitions of Latin American art. The number of Latin clients of Max Estrella is 90%. For Ehrhardt Flórez, sales have increased by 60%.