Andalusian youth reinvent symbols and traditions in an innate way, regardless of political instrumentalization. Cinema, music, humor, fashion and social networks have become a vehicle in which new creators express their concerns.

The updating of traditions also translates into interest in Andalusian languages, as another way of understanding the community. Rural Andalusia struggles to retain population and attract new residents, diversifying its economy and launching innovative projects. The demographic challenge rural Andalusians face is declining population.