Anne de Guigné: “The relative attractiveness of the French territory”. The good performances displayed in terms of attractiveness were accompanied by a clear deterioration in French competitiveness, as illustrated by the country's abysmal trade deficit.
The president, often expeditious with French bosses, never spares his efforts to welcome international investors and business leaders in person to Versailles or the Élysée. In the global competition in which different States engage to attract capital, presidential voluntarism is clearly an asset.