In the period January 2023-March 2024, the Antitrust examined 34,595 reports and concluded 102 proceedings. In 47 cases characterized by less seriousness, the Authority ordered the dismissal of the companies.
This activity allowed over 122 million euros to be returned to 600,000 consumers. "The proceedings aimed at repressing incorrect behavior in relation to online reviews and the investigations conducted in the influencer marketing sector deserve to be recalled," he says. The latter have highlighted how consumer behavior can be undue prejudiced by communication based on an ambiguous mix between sponsorship and charitable initiatives, leading them to believe - contrary to the truth - that they are contributing to the charitable initiative through the purchase of the product," says Roberto Rustichelli, the president of the AntItrust. "Zombie companies" cause system inefficiencies and hinder the growth of healthy companies, discouraging investment and employment," he adds. "Businesses are like people: they are born and they die the evolution of the economic system," he adds. "Businesses are like people: they are born and they die the evolution of the economic system.