Antoine Fievet (Bel): “Those who do not reconcile profitability and responsibility will no longer be there tomorrow”. The president of the one hundred and fifty year old family food group believes that we must move away from a discussion format based solely on low prices.
Bel pays its breeders year-round, instead of the more standard monthly payments, in order to give them visibility. The group, which sells its products in 130 countries, carries out 80% of its activity internationally.