In 2023, tourist numbers increased by 5% in Charente-Maritime compared to 2022. Nearly 33 million overnight stays were recorded last year in the department.

At the forefront of the French tourist clientele are the Ile-de-France residents (27%). The British occupy first place on a European scale, followed by the Germans and Dutch. The lengthening of the seasons also makes it possible to welcome more tourists all year round without creating surges, notes Stéphane Villain, president of Charentes Tourisme.