Balmain and Rick Owens: Roots and wings. French Bordeaux for Olivier Rousteing at Balmain, Californian Porterville for Rick Owens.

After the war, French haute couture, bloodless after the Occupation, set out to conquer the United States. Lucien Lelong, Christian Dior and Pierre Balmain extol French elegance in the land of Uncle Sam. More than half a century later, its new ambassadors across the Atlantic are called Simon Porte Jacquemus and Marine Serre.