Shiseido's Vital Perfection Concentrated Supreme Cream is aimed at mature skin lacking firmness and radiance. After the age of 60, microcirculation decreases drastically.

Shiseido has created a patented active ingredient, SafflowerRed from safflower, capable of intensely nourishing and oxygenating skin tissues. To combat sagging, the treatment goes further by causing biological stimulation thanks to burnet extract. Finally, the skin's natural regeneration is boosted by the signature ReNeuraRED Technology complex.