Between Atref and Paralysis: How FOMO affects customer behavior - voila! Marketing and digital. Anxiety of missing out affects your customers more than you thought.
Dr. Dan Herman, who gave the F OMO phenomenon its name, explains how to leverage it. In the "Prey Pole" we are driven to achieve everything, not to give up anything, says Dr. Herman. The "paralysis pole" freezes our ability to choose and commit because of the huge number of alternatives.