Big tech signs deal against AI election interference. Signatories to the agreement include companies that are building generative artificial intelligence models used to create content.
Also signing the agreement are social media platforms that will face the challenge of keeping harmful content away from their sites. Technology to identify AI-generated content or certify its origin could include 'watermarking' or embedding metadata. The agreement includes a commitment to collaborate on the development of tools to detect misleading images, videos and audio generated by AI.