Branding with sounds: do you know what the sound of your brand is? - Walla! Marketing and digital. Super brands like Microsoft and Netflix have long understood the power of music to influence the mind and are using sound to connect their audience to the brand.

And what about your brand? How does sound affect consciousness? Most brands have visual branding, but what about musical branding? If you hear a really loud noise out of nowhere, what will happen to your body?