Brandy Melville is the favorite brand of teenage girls in the U.S. The Italian brand has nearly one hundred stores around the world (five in Spain) It is estimated that it will have a turnover of more than 200 million euros in 2023.
In 2022, the Netflix documentary On Target: The Rise and Fall of Abercrombie & Fitch recalled the story of a brand that now seems to be resurrected after publicly apologizing and advocating for diversity and sustainability. Both the documentary and the report offer statements from several employees. Girls work at Brandy Hellville stores, many of them, who are recruited for “adhering to the brand’s style. In a report in a California university magazine, two former shop assistants say that when they were offered the job, they only asked for ‘full-body photos and the link to the social networks’ Brandy. Melville's Instagram, which is different for each region (in Spain, it has 175,000 followers) has more than three million followers in the United States.