The Asem Nestlé group launched this week the Asem Sderot Foundation for technological training and industrial development. The fund will invest millions of shekels every year in scholarships for academic degrees of engineers, industry and management, biotechnology, chemistry, and more.

"Employment in the surrounding settlements is a critical issue, and the younger generation is very critical," says Assem's CEO, Avi Ben Esayeg. "We want to reach prosperity and prosperity that will be dozens of times higher than before"