Lexus Israel unveils the new campaign for the LBX - voila! Marketing and digital. The promising multidisciplinary artist Holly Maria designed the move, in which a distinguished team of talents was chosen to participate.
During the videos, the colors of familiar buildings in Tel Aviv that are nearby are painted in a variety of colors. The talents took pictures for their Instagram accounts and shared with their followers that they were debating about the color of the Lexus LBX they would like to order.